Business Messaging Integration
A first-party integration with the WhatsApp Business Platform that synchronises a business’s customer conversations with its own backend and CRM.
Business Messaging Integration
A first-party integration with the WhatsApp Business Platform that synchronises a business’s customer conversations with its own backend and CRM.
What the platform does:
- Connects a business’s own WhatsApp Business Account to its own systems using the official WhatsApp Business Platform (Cloud API).
- Receives inbound customer messages and delivery status events through a webhook and records them on the customer’s timeline.
- Normalises inbound and outbound messages into a single communication record inside the business’s own CRM.
- Supports sending approved message templates through Meta’s official API, with consent and opt-out controls designed into the messaging workflow.
The client owns their WhatsApp assets
The client’s Meta Business Portfolio, WhatsApp Business Account and business phone number remain owned and controlled by the client at all times. De Flow AI operates the integration on the client’s behalf with permissioned access only, and the client keeps full access to WhatsApp Manager. Access can be revoked by the client at any time.
How platform data is used
Message content, phone numbers and delivery status obtained from the WhatsApp Business Platform are used for one purpose only: to display and manage the client’s own customer conversations inside the client’s own systems. This data is stored on cloud infrastructure belonging to the client, is never sold, is never used for advertising or profiling, and is not shared with any third party. Message content is treated as restricted and is not exposed in logs or analytics tools.
Privacy PolicyOfficial APIs only
The integration uses Meta’s official WhatsApp Business Platform exclusively. It does not use unofficial WhatsApp libraries, browser automation, QR-based session hijacking or reverse-engineered endpoints.
Built for appointment-based businesses
The platform is designed for clinics and other appointment-based operators, where patient and customer conversations need to sit alongside appointment and follow-up records rather than in a separate inbox.